UTAFITI FORUM is a dynamic platform designed to bridge the gap between research and real-world impact. This is where research evidence is brought to life through research communication techniques. Licensed by Tanzania Communications Regulatory Authority (TCRA), the forum empowers researchers, institutions and the media to disseminate research evidence but also go the extra mile to use the art of visual communication, the media and storytelling to influence policymakers, potential funders, the media, academics, communities and members of the public. It advocates a mindset transition from traditional academic publishing to broader public engagement through the PTS Model of Effective Research Communication, with PTS referring to “Publish, Tell and Show.”
